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发布时间:2017-05-03 16:05:00 关注量:10418次

Some people think advertising may have positive economic effects. Others think it has negative social effects because advertising makes individuals not satisfied with what they are and what they have. Discuss both views and give your own opinion.



以下是我们收集的近 5 年雅思广告类作文的命题方向。


Researchers show that overeating is as harmful as smoking. Therefore, advertising for food products should be banned, in the same way as the cigarette advertising is banned in many countries. To what extent do you agree or disagree?


Today advertising can be seen everywhere in daily life. It has influenced what people think and has negative effects. Give your opinion on this topic.


Nowadays consumers are faced with the advertisements from competitive companies. To what extent do you agree that consumers are influenced by advertisements? What measures should be taken to protect them?


To what extent do you agree or disagree with the following statement? Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.

2012/10/27; 2015/7/11

Advertising discourages us from being different individuals by making us all want to be and to look the same. Do you agree or disagree?


We are surrounded by all kinds of advertising, which significantly influence our lives. Do the positive effects of advertising outweigh its negative effects?

2016/2/20; 2014/4/24;2016/7/9

Nowadays, there is a large amount of advertising aimed at children. Some people think they have negative effects on children and should be banned. To what extent do you agree or disagree?

● 广告可传递信息(informative)
● 广告鼓励人们消费,有利于社会经济发展
● 设计美观,可以给我们的生活增添亮色,具有美学效果(aesthetic)
● 广告往往夸大其辞(exaggerating),误导性强(misleading),从而让消费者上当受骗。
● 广告往往通过各种方式制造消费欲望,让消费者花钱购买很多不必要的商品(buy things they do not really need),从而引发一系列社会问题(social problems)。
●  广告往往显示社会差异,容易让人失去心理平衡。



Nowadays we cannot go anywhere without seeing advertisements of one kind or another. Thepenetration of advertising into our life has gone so far that sometimes we even feel amazed by its ubiquity. Advertising is, of course, very useful, informing us about what to buy, where to buy and how to buy, but it also has negative effects on individuals.


(2) Advertisements of one kind or another这样那样的广告(各种各样的广告)
(3) Penetration深入 (n.)
(4) Ubiquity无所不在(n.) ubiquitous无所不在的(adj.)

With attractive designs and images, advertising, on top of being informative, tries to persuade people to spend money on the commodities or services it promotes. This is important to the economic development of a country. As a matter of fact, we can even find a close association between the strength of a country’s economy and the visibility of its advertising. The more advertisements are seen in a country, the more developed its economy is. The reason is simply that advertising encourages people to consume, even more than is necessary for them, and consumption, as our economics textbook would tell us, is key to the economic development.


(4)Association 联系;联想

However, advertising may also bring about negative impacts on individuals as well as the society. For one thing, advertising may make us less content with what we have and what we are now and leave us craving hopelessly for those unattainable commodities. I still remember a few days ago when walking in front of a supermarket, I saw how a little girl, with her eyes glued on an advertising board, pestered her mother for the expensive toy on it that her mother apparently could not afford. Advertising, then, while providing us with useful commodities information, also creates the unwanted desire at our heart and makes us unhappy. For another thing, lured by the promises of advertising, some people may choose to commit crimes, which then causes a lot of social problems. A student, for instance, may rob his classmate of an iphone 8, for he was told by advertising that claims iphone 8 is superior to its previous versions. Likewise, an official may take bribery to buy an expensive house by the lake because the advertising says the luxury of living there is superb.


(2)Impact 影响
(3)Be content with... 满足于
(4)Crave for...渴望
(5)Unattainable 不可获得的;不能实现的
(6)Glue one’s eyes to...紧盯着......
(7)Pester for... 缠着要......
(9)Be superior to... 比......好
(10)Superb 绝妙的

In my view, advertising is necessary in our economic life and therefore, it should not be banned. Yet those misleading advertisements ought to be well kept in check, and individuals should try their best to stay as far as possible away from the negative effects of advertising.


(3)Keep...in check 控制......


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